Main Idea: Convince millennials, ages 24-32, that they should try Slate Chocolate Milk because Slate Chocolate Milk is a healthier alternative to traditional chocolate milk and it helps consumers get the best of both worlds; a satisfied sweet tooth and maintenance of a healthy lifestyle.

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Concept/Solution:

"Your Start to a Clean Slate"

Sometimes people need a clean start.  Slate’s Chocolate Milk gives consumers a chance to start over and rid themselves of yesterday’s regrets. Their clean slate starts here. 

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In collaboration with Jessie Urvater