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Spotify's Daily Drive

Problem: Spotify users are looking to escape current events and reality through music and podcasts. 

Insight: People see their drives as the one place of escape, where Spotify users can drown out current events and have moments of alone time on their drives. Their drives provide a personal escape from daily and global problems. People are feeling nostalgic for pre-covid times and looking forward to the future of a post-covid world. 

Solution: Visually convey the power of Spotify and Spotify’s Daily Drive to transport listeners out of their reality.

 

In collaboration with Guen Dunstan

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Electronic Bus Stop Ads

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Instagram Ads

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Print Magazine Spread

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Wheatpaste Mural

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