Problem: Spotify users are looking to escape current events and reality through music and podcasts. 

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Insight: People see their drives as the one place of escape, where Spotify users can drown out current events and have moments of alone time on their drives. Their drives provide a personal escape from daily and global problems. People are feeling nostalgic for pre-covid times and looking forward to the future of a post-covid world. 

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Solution: Visually convey the power of Spotify and Spotify’s Daily Drive to transport listeners out of their reality.

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In collaboration with Guen Dunstan