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UNIF ON THE STREET

Problem: Conceptualize a fashion brand to attract a Gen-Z  audience.

Insight: UNIF's clothing is for the everyday person. No matter how funky, "out-there," or unique their clothes may be, UNIF wants to instill a sense of confidence that their clothes can be worn anytime and anywhere.

Solution: The "UNIF on the Street" campaign takes the concept of streetwear to a new level. By combining the rebellious attitude of the brand with the traditional concept of "streetwear", we push our target to break boundaries and feel confident in their personal style.

 

Copywriting by Kiki Xiao

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Subway Posters

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Web Banners

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Experiential Stunt

In this stunt, we're shutting down a New York City street and turning it into "UNIF STREET" through spray-painted signage and a literal CONCRETE RUNWAY. Event attendees will be able to walk the runway alongside UNIF models, take part in photo ops, and enjoy unique UNIF brand offerings. UNIF wants to remind its customers that UNIF can be worn anywhere at any time. This street is just as much your runway as the cereal aisle in your local grocery store or your hallway at your high school.

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